> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nova.galaxa.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction to Galaxa Nova AI

> The autonomous commerce AI agent and WhatsApp marketing infrastructure built for high-growth direct-to-consumer merchants.

# Welcome to Galaxa Nova AI

**Galaxa Nova AI** is an autonomous conversational commerce platform and enterprise WhatsApp marketing engine designed for fast-growing direct-to-consumer (D2C) brands.

Unlike legacy support tools that require human call centers or shift workers to sit in an inbox all day, Nova acts as an **autonomous sales associate and support specialist** directly on your Shopify storefront and WhatsApp channel.

***

## Core Pillars of the Platform

> **[24/7 Autonomous Sales Agent](https://docs.nova.galaxa.in/autonomous-agent/overview.md)**
>
> Instant product Q\&A, sizing advice, live Bluedart/Delhivery order tracking, and 1-tap checkout links with sub-second response times.

> **[Anti-RTO Shield & COD Verification](https://docs.nova.galaxa.in/autonomous-agent/cod-verification.md)**
>
> Automated WhatsApp address verification and instant UPI pre-payment discounts that cut Return-to-Origin courier losses by up to 35%.

> **[Targeted WhatsApp Broadcasts](https://docs.nova.galaxa.in/campaigns/broadcasts.md)**
>
> Dynamic audience segmentation based on Shopify purchase history, pre-approved Meta templates, and transparent wholesale pricing.

> **[Smart Retry Engine](https://docs.nova.galaxa.in/campaigns/smart-retry.md)**
>
> Intelligent recovery for Meta frequency-capped messages (code 131049) with rolling backoff windows and honest delivery math.

***

## How Galaxa Nova is Engineered Differently

### 1. Honest Recipient Denominator Accounting

Legacy broadcast platforms artificially inflate deliverability metrics by including undeliverable numbers in their calculation base. Nova strictly isolates:

* **Raw Uploads:** Unsanitized phone numbers.
* **Effective Base:** Numbers verified to exist on WhatsApp.
* **Delivered & Engaged:** Verified delivered messages, read receipts, and inbound customer replies.

$\text{Honest Delivery Rate} = \frac{\text{Delivered Messages}}{\text{Total Sent} - \text{Not-on-WhatsApp Numbers}}$

### 2. Zero-Markup Wholesale Meta Pricing

Nova operates strictly as a Meta Tech Provider:

* **Raw Cost Pass-Through:** Marketing templates are billed directly by Meta at published India wholesale rates (\~₹0.7846/msg).
* **Zero Middleman Markup:** Nova charges no margin or per-message surcharges on your customer conversations.
* **Merchant Spend-Cap Shield:** Server-enforced monthly budget limits prevent accidental viral spikes from running up unexpected ad bills.

### 3. Real 72-Hour Shopify GMV Attribution

Nova links every WhatsApp conversation, broadcast campaign, and cart recovery nudge to real Shopify order IDs, measuring true customer lifetime value and campaign return on ad spend (ROAS).

***

## Quick Navigation

> **[Quickstart Guide](https://docs.nova.galaxa.in/getting-started/quickstart.md)**
>
> Connect Shopify & Meta in 5 minutes.

> **[COD Verification](https://docs.nova.galaxa.in/autonomous-agent/cod-verification.md)**
>
> Cut RTO losses on Cash-on-Delivery.

> **[Spend-Cap Shield](https://docs.nova.galaxa.in/billing-safety/spend-cap-shield.md)**
>
> Protect your ad budget with hard limits.


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